The Pet Industry Has More Than Doubled Since 2017: Here’s Why It Matters

If you’ve ever wondered whether people are spending more on their pets today than they did just a few years ago, the answer is a resounding yes.

Since Lutii launched in late 2017, the pet industry has experienced one of the most remarkable periods of growth in retail history. What was once considered a niche market has evolved into a thriving, multi-billion-dollar industry fueled by one simple idea:

Pets are family.

A Look at the Numbers

In 2017, Americans spent approximately $69.5 billion on their pets.

Fast forward to today, and the numbers tell an incredible story:

• 2017: $69.5 billion
• 2019: $97.1 billion
• 2021: $123.6 billion
• 2023: $147 billion
• 2024: $158 billion
• 2026: Nearly $165 billion projected

That’s well over double the size of the industry in less than a decade. The American Pet Products Association (APPA) projects continued growth as pet ownership and spending remain strong. (PR Newswire)

What Changed?

Several trends helped transform the pet industry.

Pets Became Family Members

Today’s pet parents don’t simply own pets—they celebrate birthdays, include them in family vacations, and design their homes around them. Dogs and cats are increasingly viewed as companions and emotional support, not just animals.

That emotional connection naturally changes purchasing habits.

People are willing to invest in products that improve comfort, safety, and quality of life.

Quality Matters More Than Ever

Consumers are becoming increasingly selective.

Rather than buying the cheapest product available, many pet owners are looking for:

• Better craftsmanship
• Higher-quality materials
• Stylish designs
• Products that last
• Brands they can trust

This shift has opened the door for small businesses that focus on thoughtful design instead of mass production.

The Rise of Premium Pet Products

One of the fastest-growing areas of the industry is premium accessories.

Luxury beds, handcrafted collars, custom harnesses, boutique carriers, organic treats, wellness products, and designer apparel have all become part of everyday pet shopping.

Pet owners are no longer asking, “Do I need this?”

They’re asking,

“Will my dog be happier, safer, and more comfortable?”

Shopping Has Changed Too

The way people buy pet products has evolved dramatically.

Since 2017 we’ve seen tremendous growth in:

• Online shopping
• Small independent brands
• Handmade products
• Personalized customer service
• Social media discovery
• Direct-to-consumer websites

Consumers enjoy supporting businesses where they can learn the story behind the product and connect directly with the creator.

Even During Economic Uncertainty…

While many retail categories slow during uncertain economic times, pet spending has proven surprisingly resilient.

Pet owners may cut back on purchases for themselves before sacrificing the health or happiness of their four-legged family members. Although shoppers have become more value-conscious, spending on pet care and premium products has remained remarkably strong. (American Pet Products Association)

Looking Ahead

Industry experts expect the pet market to continue growing over the next several years.

The biggest opportunities are expected to come from:

• Premium products
• Health and wellness
• Preventive care
• Personalized accessories
• Sustainable materials
• Beautiful products that combine function with style

As more people welcome pets into their homes, demand for thoughtfully designed products will continue to grow.

Why We Started Lutii

People often ask me why I started Lutii.

The answer is simple, I started it because of my own lil dog.

Like so many pet parents, I wasn't finding products that truly reflected how I felt about them. I wanted accessories that were not only safe and functional, but also beautiful enough to complement their personalities and my own sense of style.

As a designer with decades of experience in the fashion industry, I naturally look at every detail, the lines, proportions, textures, hardware, fabrics, and craftsmanship. I believe pet accessories should be designed with the same thoughtfulness and attention to detail as luxury fashion.

Living with my dogs every day has also taught me what really matters. A harness needs to fit comfortably. A carrier needs to be practical and secure but pretty too. Materials need to be durable. But none of those things mean sacrificing beauty.

That philosophy became the foundation of Lutii:

Where beauty meets function.

Every design begins with a real-life need and is refined until it feels elegant, timeless, and effortless. My goal has always been to create products that pet parents are proud to use pieces that feel just as special as the bond they share with their dogs.

As the pet industry continues to grow, I'm grateful to be part of a community that celebrates our four-legged family members. Because at the end of the day, that's what Lutii has always been about, creating beautiful, functional products for our furry babies.